Blog Post 6: Logos

Pathos might be the main strategy that "I'm Yours" uses to convey its messages, but it also uses logos in order to contribute to the pathos and ethos generated by this music video. Right away we see the brightness of colors being used to set the mood that is meant to be reflected. From this point on, repetition is used to associate love and companionship with bright colors while loneliness is shown through dark, shadowy settings like the cabin of an airplane. These associations are used in respect to Jason Mraz's surroundings to suggest that a life filled with love and happiness can only be achieved by spending time with and simply enjoying the company of other people.

Just as the video uses strategies of logos to communicate these ideas, so too does the audio composition. To begin, a single ukulele is used to present the main melody. Then, after a moment, the vocals are added. The song continues in this manner with percussion, a keyboard, and finally an ensemble of voices. This simple structure is used so that the audience focuses on each new part one at a time, allowing further contemplation of the song's meaning. First the audience hears the soothing melody of the ukulele then interprets the meaning of Mraz's words. The percussion begins at the same moment that Mraz is seen enjoying the love and companionship of fellow human beings. Percussion creates the sort of feeling that the song "picks up," which parallels Mraz's experiences with love. Even the choir that can be heard towards the end of the song supports the idea of fellowship.

The airplane shown in the beginning of the video can be thought of as a symbol of travel or journey. Throughout the video, more symbols appear representing the same concept. For example, the inside of a taxi cab is shown as the video progresses. "I'm Yours" isn't simply a song; it's a journey experienced by the author, Jason Mraz. It's a story about the events he experienced as he opened his heart to love. In the end, a picture of a runway is shown, making us ask the question "Is the journey finished, or has it just taken flight?"